With the Insights section, you’ll gain a clearer view of your performance metrics, including a complete sales funnel - giving you the data you need to optimize your strategies and achieve even better results.

How To Get Started

1. In the Live product, navigate to Stats in the left-hand menu. Alongside your usual Stats pages (Shows List and Summary), you will now find a new page called Insights.
2. Transition Period: To help ease the shift to the new Insights section, your data will still be available on the Shows List and Summary pages until January 31, 2024.
3. Set Up Conversion Tracking: Before you can begin tracking your data, ensure that Conversion Tracking is implemented. Learn more about setting it up here.
4. Explore the Dashboard: The Insights section is divided into four tabs:
   Summary: Includes metrics like Influenced Purchases, Activity, and All-Time Insights.
   Show List: Displays performance data for individual shows.
   Live Details: Offers granular data on live shows in progress.
   Purchase Details: Breaks down purchases influenced by your live content.

Tour of the Insights section

The dashboard is divided into four tabs: 
1. Summary (including Influenced purchases, Activity, All-Time Insights)
2. Show List
3. Live Details
4. Purchase details

1. Summary

Influenced purchases

The first part shows the sales attributed to any video connected to the selected Bam Hub. The date is based on the order date and can occur as much as 30 days after the last Live video has been watched. The first row selects only the orders made within a 7-day attribution window, and the second row is the rest (i.e. 7 < 30 days). The average number of days from last Live to purchase spans over 30 days in the attribution window.

Activity: has everything to do with the type and length of the sessions.

All-time insights: Sessions and interactions over time

Above is the aggregated number of player sessions and how many of them reach the different states in a funnel-like manner: 

• Impression: A player session starts as an impression when playing in front of the end user. 
   
• View: The session becomes a view if the end-user watches it for at least 3 seconds or longer. 
   
• When an end-user clicks on at least one product, the session will count as one product click in the overall calculation. This means that it tracks the number of sessions with at least one product click, rather than the total number of individual product clicks.
   
• Add to cart: Same logic as product click, but added to cart.

2. Show List
A table with detailed information about all the shows you have created: the date filter filters the total impressions, views, product clicks, add to cart, and hours played.

3. Live Details
This pivot table provides you with a comprehensive tool to meticulously analyse and compare the performance of your activities across various shows. It is structured with several layers, beginning with a breakdown by month, followed by the status of the videos, which can be categorised as either Live or Replay. Finally, the table delves into specifics by including the individual titles of the videos, allowing for a detailed examination of the typical session metrics associated with each. This layered approach facilitates a deeper understanding of trends and variances in performance.

4. Purchase details
This pivot table provides you with a comprehensive tool for analysing the monetary differences between various shows scheduled at different times. This analysis can help identify trends, peak performance periods, and the financial impact of specific shows, allowing for more informed decision-making and strategic planning in future events.