Welcome to your Shoppable Video Stats section! Understanding how your shoppable video content is performing is crucial for optimizing your sales strategies and maximizing viewer engagement. This Stats section within your Bam Hub provides a comprehensive overview of key metrics that offer valuable insights into your video's reach, viewer behavior, and ultimately, its impact on your sales.
Insights & Reports
This Stats section includes two dashboards: Insights and Reports, each offering a unique perspective on your video performance.
Insights: This dashboard provides a clear and visual overview of how well your shoppable videos are performing. At a glance, you can see a variety of key metrics and trends, allowing you to quickly understand the overall health and impact of your video content on engagement and potential sales.
Reports: This dashboard allows for more granular analysis and customizable data exploration. The Data Report feature here enables users to generate detailed reports on video player sessions and purchase activities. These reports are available in CSV or JSON formats, making them easy to download and integrate into your own business intelligence (BI) systems or analytics tools. By analyzing these reports, you can gain a deeper understanding of how users engage with video content and how video-driven interactions contribute to conversions, ultimately helping you make more informed decisions for future campaigns.
Metrics in Insights
Insights are divided by the tabs Performance overview and All time insights.
Impressions: The number of times your videos have started playing, regardless of how long it continued to play. A video can only have one impression per session.
Views: The number of times a video has been watched for at least 3 seconds, indicating that the viewer showed interest beyond the initial start. For videos shorter than 3 seconds, views are counted when the video has played through from start to finish.
Unique Viewers: The total number of distinct users who have generated views of your videos (according to the views definition described above). This helps measure how many individual users have engaged with your content.
Shoppable Video Count: The number of videos on your site that have been viewed (according to the views definition described above), providing a measure of how many shoppable videos are currently active and attracting attention.
View Duration: The cumulative watch time (in hours) across all views of your videos (according to the views definition described above), offering insight into overall viewer engagement and the time users spent watching your content.
Influenced Sales: Influenced sales count all purchases following the viewing of a video, regardless of whether the purchased products were featured in the video or not. This metric is only tracked if purchase tracking is implemented on your site. The default attribution window is 30 days. Learn more about conversion tracking.
Influenced Sales Amount: The total sales amount generated by users who viewed at least one video within the last 30 days, highlighting the direct impact of your video content on driving revenue.
Influenced Sales Orders: The total number of orders placed by users who watched at least one video in the last 30 days, showing how views impact purchase actions.
Unique Influenced Shoppers: The number of unique users who completed a sales order after watching a video in the last 30 days, indicating how many individual customers were converted by your content.