Welcome to your Shoppable Video Stats section! Understanding how your shoppable video content is performing is crucial for optimizing your sales strategies and maximizing viewer engagement. This Stats section within your Bam Hub provides a comprehensive overview of key metrics that offer valuable insights into your video's reach, viewer behavior, and ultimately, its impact on your sales. 

Insights & Reports

This Stats section includes two dashboards: Insights and Reports, each offering a unique perspective on your video performance. 

Insights: This dashboard provides a clear and visual overview of how well your shoppable videos are performing. At a glance, you can see a variety of key metrics and trends, allowing you to quickly understand the overall health and impact of your video content on engagement and potential sales.

Reports: This dashboard allows for more granular analysis and customizable data exploration. The Data Report feature here enables users to generate detailed reports on video player sessions and purchase activities. These reports are available in CSV or JSON formats, making them easy to download and integrate into your own business intelligence (BI) systems or analytics tools. By analyzing these reports, you can gain a deeper understanding of how users engage with video content and how video-driven interactions contribute to conversions, ultimately helping you make more informed decisions for future campaigns.

Metrics in Insights

Insights are divided by the tabs Performance overview, All time insights and Playlist performance.

Performance overview, All time insights: KPI explanations

Impressions: The number of times your videos have started playing, regardless of how long it continued to play. A video can only have one impression per session.

Views: The number of times a video has been watched for at least 3 seconds, indicating that the viewer showed interest beyond the initial start. For videos shorter than 3 seconds, views are counted when the video has played through from start to finish.

Unique Viewers: The total number of distinct users who have generated views of your videos (according to the views definition described above). This helps measure how many individual users have engaged with your content.

Shoppable Video Count: The number of videos on your site that have been viewed (according to the views definition described above), providing a measure of how many shoppable videos are currently active and attracting attention.

View Duration: The cumulative watch time (in hours) across all views of your videos (according to the views definition described above), offering insight into overall viewer engagement and the time users spent watching your content.

Influenced Sales: Influenced sales count all purchases following the viewing of a video, regardless of whether the purchased products were featured in the video or not. This metric is only tracked if purchase tracking is implemented on your site. The default attribution window is 30 days. Learn more about conversion tracking.

Influenced Sales Amount: The total sales amount generated by users who viewed at least one video within the last 30 days, highlighting the direct impact of your video content on driving revenue.

Influenced Sales Orders: The total number of orders placed by users who watched at least one video in the last 30 days, showing how views impact purchase actions.

Unique Influenced Shoppers: The number of unique users who completed a sales order after watching a video in the last 30 days, indicating how many individual customers were converted by your content.

Playlist performance

In the Insights section, you will find a tab called Playlist performance. This tool gives you a detailed look at how your shoppable video playlists and the individual videos within them are performing. It's split into two main tables: Playlist Performance and Playlist Breakdown.

Understanding the filters

At the top of the page, you have several filters that allow you to narrow down your data and find exactly what you're looking for:

• Date: Select a specific date range for your analysis. You can choose from presets like "Last 30 days" or select a custom range.
• Page Title: Filter the data to see only the playlists that appear on a specific page of your website (e.g., "Homepage," "Product List Page").
• Video Title: Filter the data to analyse the performance of a specific video across all the different playlists it's a part of.

These filters work together, allowing you to perform granular analysis. For example, you can see how a specific video performed on a specific page during the last week.

Playlist performance
This table gives you a high-level overview of how your different playlists are performing. Here you'll see a row for each playlist along with the following data:

• Page/URL - The webpage where the playlist is displayed.
• Playlist name - The name of the playlist.
• Impressions - The number of times the playlist was loaded by a shopper.
• Views (<3 seconds) - The number of views that lasted for at least three seconds. kf
• Impression to View ratio - This ratio shows the percentage of impressions that led to a view.
• Product clicks - The number of times shoppers clicked a product card in the playlist.
• Added to cart - The number of times shoppers added a product from the playlist to their cart.

Playlist breakdown
This table gives you a deeper look at the performance of each individual video within your playlists. While the columns are the same as the performance table, the data here is broken down by individual videos instead of the playlist as a whole. This allows you to see which specific videos are driving engagement.

How the table interact
The real power of this analytics page comes from how the filters and tables work together. Here are a couple of common ways to use them:

To see a breakdown of a specific playlist:

1. Use the Page Title filter or scroll to find the playlist you want to analyze in the Playlist Performance table.
2. Click on the row for that playlist.
3. The Playlist Breakdown table below will automatically update to show you the performance of every video inside that selected playlist. This helps you understand which videos are the top performers in that specific context.

To see how one video performs across different playlists:

1. Use the Video Title filter at the top of the page and select the video you want to analyse.
2. The Playlist Performance table will automatically update to show only the playlists that contain your selected video.
3. This allows you to easily compare how the same video performs on different pages or in different playlists, helping you decide where it is most effective.