Shoppable Video: The Engine for Scalable Video Commerce

Bambuser established the standard for interactive e-commerce through Live Shopping. Shoppable Video extends that interactive power to all video assets, transforming static content into a high-performing, measurable sales channel.

With Shoppable Video, brands source content from any origin - recorded live shows, camera rolls, or social media - and repurpose it as a seamless shopping experience across their e-commerce ecosystem. By incorporating interactive product cards, shoppers can discover and purchase items directly within the video player without leaving the page.

Global Distribution & Scalability

Shoppable Video is built for high-volume retail environments, utilizing a one-to-many architecture that decouples content management from site display:

• Universal Playlists: Organize videos into centralized playlists that distribute across limitless digital touchpoints simultaneously. This eliminates redundant setup and manual duplication.
• Dynamic Styling: Maintain total design control by applying location-specific styling to the same playlist. A single collection of videos can adapt its look and feel to match the unique aesthetic of a homepage, category page, or mobile app screen.
• Centralized Management: The BamHub provides a streamlined dashboard designed for managing extensive video libraries and complex product catalogs with maximum efficiency.

Strategic Benefits

• Operational Efficiency: Streamline workflows by managing content once and deploying it everywhere, significantly reducing the time-to-market for video campaigns.
• Native Integration: Ensure a cohesive brand experience with flexible player configurations that adapt to the context of the shopper's journey.
• Conversion-First Design: Turn brand storytelling into a direct path to purchase by making every frame shoppable and every product reachable.

Bambuser’s Web Component

To add shoppable video anywhere on your website or app, you need to add the Bambuser web component to your site. Start by providing the integration documentation to your developer so they can set it up on your website.

Open Developer Guide

You can also add shoppable videos to your site through Google Tag Manager, eliminating the need for developer assistance. 

Video Demo | How to add Shoppable Video to your site with Google Tag Manager

How to Start Creating Shoppable Videos in your Bam Hub | Videos Section

You are able to upload a video from any device to your Bam Hub on desktop or from your Bambuser mobile app, or you can import a previously ended live show. 

Video Demo | Upload & Edit your shoppable videos

To upload a video from your computer, follow these steps:

1. Navigate to the Videos section - here you will also see an overview of all your on-demand videos.
2. Click Upload in the upper right corner.
3. A pop-up will appear where you can drag and drop your files or browse for your files. You can upload multiple files at the same time.
4. When the video has been uploaded, click on the video and under the tab Settings you can update the name of the video, add a description, add tags, add a Poster and what products are added to the video. 
5. Under the tab Edit Video, you can trim the video to your liking and either Save as New, which will create a new video with the length you have chosen, or Save, which saves and replaces the video with the new length. 
6. Once you have clicked either Save as New or Save, your video will be visible in the video list to use. 

To upload a video from your mobile device, follow these steps: 

1. Click On Demand in the lower bar section.
2. Click the “+” button in the upper right corner to access what videos you want to upload.
3. Click on the video you want to upload and click Add in the top right corner.
4. When the video has been uploaded, simply click on the video to edit title, description, tags and products added. 
5. The video is now added to your videos and you can go ahead and add it to playlists from your desktop Bam Hub. 

To import a previously ended live show, follow these steps: 

1. Click Import Show in the upper right corner.
2. A pop-up window will appear where you can search for all your previously ended shows.
3. Trim the length of your show to your liking and choose the poster image.
4. Click Save as new and your new shoppable video has been saved to use.
5. When the video is saved, you can also click on the video to edit name, description, poster and decide what products you want to add to the video.

How to Add Products to your Bam Hub | Products Section 

Here, you can choose and add the products you’d like displayed on your shoppable videos. This creates a library of all your products, simplifying the process of choosing which products to feature. 

 Video Demo | Add products to your shoppable videos

1. To add a new product, simply click + Product in the top right corner.
2. You can enter the URL of the corresponding product page on your site, or add information about the product manually.
3. When entering the URL, the system will fetch the following information automatically:
   1. Product name (required)
   2. Product Reference (SKU) (required)
   3. Product URL
   4. Product Poster
   5. Brand name 

If any of the above information can’t be retrieved from your website, you can add it manually.

Once a product has been added, it will be searchable, and you can easily add it to a video under “settings” when clicking on a video. 

Floating Action Button (FAB)

You can showcase your shoppable videos using a Floating Action Button (FAB), an overlay widget positioned in a chosen corner of the page that captures the attention of website visitors.

How to add your shoppable videos to a Floating Action Button: 

1. In the Shoppable Video product, go to Pages and select the page where you want the FAB to appear.
2. Choose the playlist you want to display in the FAB, then click Settings.
3. In Playlist Settings, select FAB as the layout for the playlist.
4. Your videos will now be displayed as a Floating Action Button on that specific page.

Theming

You can fully customize the appearance of your videos using Theming options, giving you complete control over how your content is presented.

How to personalize the look and feel of your shoppable videos:

1. In the Shoppable Video product, go to Settings from the left-hand menu.
2. Select Theming.
3. Customize the overall look and feel of your videos, including icons, product cards, button colors, UI, and typography.
4. To modify the layout or styling for specific playlists, navigate to the desired playlist and select Settings.