Welcome to Bambuser Knowledge Base. Whether you're seeking information, looking for solutions, or simply exploring, we're here to assist you every step of the way.

Shows list & Show details

Welcome to your Shows List! This area is designed to give you clear insights into how each of your shows is performing. We've organized this information into two helpful dashboards:

  • Shows list: This view provides a summary of all your shows, displaying key performance indicators at a glance. It's perfect for getting a quick understanding of your shows' overall performance.
  • Show details: By clicking on any specific show from the overview, you'll access a more detailed dashboard. Here, you can dive into granular data and in-depth statistics for that particular show.


Understanding the Numbers (Metrics Explained):
You'll see various metrics throughout the dashboard. If you're ever unsure what something means, just hover your mouse over the little question mark (?) next to the metric name for a quick definition.

For easy reference, here's a breakdown of the key terms you'll find:

  • The total number of player sessions: Total number of Impressions, views, product clicks, and add to carts over time since the video was first broadcast.
  • Engagement rate: The percentage of views where the viewer interacted in some way (like clicking a product, liking, sharing, or commenting). (Calculation: Total Views with at Least one Interaction / Total Views).
  • Avg. Viewing time: The avg. Viewing time from all sessions, including impressions
  • Number of views split by:
    • Country
    • Video State (Live / Replay)
    • Traffic Acquisition (UTM source)
    • Device
  • Sales, Orders, AOV & Maximum order value: Sales data from orders placed by a customer within 7 or 30 days of last watching one of your live shows. This helps you understand the sales impact of your live content.
  • Purchasing behaviour: The average number of days it takes someone to purchase after watching a Live video, and insights into what days of the week the video is attributing the most sales.
  • Minute-by-minute broadcast engagement: Minute-by-minute insights into how many viewers are actively watching the video, how and when they engage with the content by liking, clicking on products, sharing the content, etc. This is available for both Live and Replay.

 

Product Performance

This table shows you how well your products performed in a particular show. It gives you a detailed breakdown of engagement, from initial clicks to successful checkouts.

Only seeing Total Clicks and Unique Clicks? Implement Cart Integration for complete visibility into your customers’ path. For help on getting started, please visit bambuser.com/docs or reach out to your Customer Success Manager.

  • Product title + thumbnail: Get a quick visual and name overview of the product.
  • Total Clicks: The total number of times viewers clicked on the product.
  • Unique Clicks: The number of distinct viewers who clicked on the product.
  • Unique Add to Cart: The number of distinct viewers who added the product to their cart.
  • Unique Checkout: The number of distinct viewers who started the checkout process for the product.
  • Add to Cart Rate: The percentage of unique clicks that resulted in a unique add to cart 
  • Checkout Rate: The percentage of unique add to carts that resulted in a unique checkout