Measure the results of your live show
Learn how to read the show statistics and broadcast reports
Your live stream may be over, but that doesn't mean the work is done. In this section, you'll learn how to measure the results of your live video shopping streams and optimize your workflow for the next event.
The Stats section of the Bambuser dashboard is where you will find all the stats and metrics for your shows, including:
To see the stats for your live shows:
- From the Bambuser dashboard, click on the Stats tab on the left of the screen.
- Click on the show for which you want to see the stats.
From here, you can scroll through to read the stats and/or export the stats to a .csv document.
Viewer and engagement stats
Viewers are the total number of unique devices that have watched a show. If you're using the recorded version of the stream on your site, the stats will be organized by live stats (red) and recorded stats (black).
- Total viewers: The total number of unique devices that have tuned in to your live stream.
- Average viewing time: The average amount of time viewers watched your live stream.
- Total sales: The dollar amount of total sales made through the live stream.
- Total purchases: The number of items purchased through the live stream.
If a viewer watches both live and recorded on the same device, the viewer will be counted as one live viewer and one recorded viewer. However, the total number of viewers will still only be one.
A purchase is defined as when a visitor to your website has watched a live shopping show within the past 30 days and makes a purchase on your site. Bambuser will attribute the purchase to the last watched show. If it has been more than 30 days since the visitor last watched a show on your website, or has not watched any live show, the purchase will not be connected to your live show.
Since some actions related to the Live Shopping experience occur outside of the player (most notably purchases) Bambuser needs complementary information to provide a holistic view of how your live streams affect your sales.
Please note that Bambuser does not collect any personal data through our tracking library.
After your live show has ended, you will be able to load a report from your show highlighting the broadcast's technical performance. We call this the Broadcast Report.
To access the Broadcast Report from the Bambuser dashboard:
- From the Shows tab, click on the show you want to analyze.
- Click on the Moderate tab.
- Scroll down to the bottom of the page and click on the "chart" icon. The Broadcast Report will open in a new tab.
How to read the Broadcast Report
- Device: Gives you details on the device used to host the live broadcast (both the hardware and software).
- Broadcast: Gives you details on the broadcast itself: length of the broadcast, max resolution, orientation.
- Video quality: Lets you know how good the video was during the broadcast.
- Stream: Explains the conditions for streaming.
- Issues: A list of any problems with the stream, such as a bad network connection.
- Incoming data rate: Shows how much video and audio data was received from the broadcaster: Reduced data transfer can lead to low video quality.
- Received video quality: Gives you an indication of how the video quality was for the viewer.
- Server health: Shows you how stable your connection was during the stream. If your network is stable, the resolution axis will be a straight line. The frame rate will fluctuate a bit even on stable networks, but anything over 20 frames per second (fps) is excellent.